Excalibur Design Co. was a school project for my 3D design class. The concept of this brand was to encapsulate the mental battles a designer goes through during their design process.  The message is more of a literal take on how one might combat these internal battles.  The brand being heavily influenced and based upon medieval times, I thought the relationship of a medieval knights arsenal and a designers everyday design load out was fitting. I wanted to show this correlation by weaving in the excalibur sword in with the the design tools as the symbol for the message I wanted to convey.

 

Below is the brand logo, as well as the a web advertisement and a couple of the product shots.  This was one of my first real attempts at using a 3D modeling program for a bulk of a single project.  I was very pleased with the end results.