This project was extremely significant to me as it highlights a pivotal time in my life, as where fitness helped me improve my overall lifestyle. Azure Fitness was a design concept that was later used for a design exhibition, entitled Focusing Fitness.  Azure Fitness was a branding project for a fictional gym, a name meaning "bright blue in color, like a cloudless sky." 

 

Below is the gym's logo as well as a stationary set, business card, magazine spread, web presence for desktop and mobile, t-shirt design and storefront signage.